I wonder how people have been ordering their coffees in the UK.
After all, we have all that name-calling (based on what they can scribble or spell on your plastic cup/mug) in Singapore for ages.
Starbucks UK seems to have caught up with the practice but are we making a mistake of substituting am erican ‘faux’ culture for friendliness?
You don’t get summoned to the serving counter by your name in a restaurant and you certainly don’t get ordered to appear by name at McDonald’s. So what makes it any more friendly in Starbucks if they shout out your name on a beverage?
Isn’t all that name calling so that they don’t make a mess of your order and to re-confirm that they had made the right beverage for you?
Are we deceiving ourselves that it’s rea lly american if everyone knows your name?